A five-week online workshop titled Writing for the Wired World, presented by HASC, will begin on Monday, Feb. 7.

The workshop will focus on how to optimize new media channels with effective writing. Key topics for the workshop include:

• How to write content for readers scanning for information.
• Approaches to writing non-linear content.
• Writing for social media and social networks.
• How to write an e-mail newsletter people will want to read.
• The role of multimedia in text-heavy content.

The workshop will be led by Shel Holtz, who has more than 30 years of organizational communications experience, and hospital communication is among his areas of expertise. He helped launch the Mayo Clinic’s social media efforts. Since then, he has worked with Johns Hopkins Medicine, Northwestern Memorial Hospital, Sutter Delta, Brookwood Hospital (a Tenet hospital), Thomas Jefferson University Hospital, Greenwich Hospital, Texas Health Resources, Scott & White, and a variety of others.

A new lecture will be posted each Monday for five weeks. Lectures consist of a mix of text, audio and sometimes video. Because webinars don’t take place in real time, you can drop in whenever it’s convenient for you.

Cost is $195 for HASC members and $250 for non-members.