Campaign Reminds Public That EDs Stand Ready
HASC, in collaboration with CHA and the Regional Associations, has developed a toolkit to assist member hospitals and health systems, including their communication teams, in responding to patients’ concerns about seeking care in emergency departments during the COVID-19 pandemic.
The issue is a serious one — with multiple reports documenting heart attack, stroke and other patients postponing care and experiencing negative outcomes.
The goal of the social media campaign in this toolkit is to help amplify the message that hospital emergency departments are safe and prepared to handle emergencies — COVID-19 and non-COVID-19 related.
A link here shares text and graphic materials hospitals and care providers can employ on their social platforms to promote the message. Content can be adjusted to fit branding and messaging for individual organizations.
Contact:
Adam Blackstone
(213) 538-0761
ablackstone@hasc.org