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Retail Clinics
Submitted by Matt Gerlach (not verified) on April 9, 2013 - 7:51am.
Jim, I agree that this really is the new normal. Individual doctor-patient relationships seem to be dwindling as medical groups have redefined those relationships by rotating physicians through office-based practices (in the six years I was with the old HPG, I saw my "assigned" primary physician 3 times out of maybe 15 visits or so; in every other case, if I needed to see someone sooner, I saw the locums physician, a different one each time) and using hospitalists in the hospital.
If those individual doctor-patient relationships disappear, eventually the mentality of "any PCP will do" takes over and patients will seek "convenient, easy and cost-effective" over "established, trusted and historical". I think that is where we are now.
While I know that the economics of the system (supply and demand for PCPs, low cost, etc.) are a big part of this, I also think the dwindling old-style doctor-patient relationships also establish a lower "loyalty" level that makes this model harder for organized medicine to block.
Matt
Retail Clinics and chronic care
Submitted by Diana Hilberman (not verified) on April 10, 2013 - 10:45am.
Hi JIm,
It looks like this may be the wave of the future. Last month a team of my students participated in a health management case competition at U Alabama, Birmingham. The cases are real situations. In the case the students analyzed, a health system in the mid-Tennessee area was planning to build about 15 urgent care centers aligned with their hospitals there as well as current urgent care centers and pharmacy chains. Their strategy involved the ability to bring the centers into alignment with their vertical care chain.
California may just be starting this, but clearly other parts of the country are moving to ensuring that all parts of the primary care chain are also aligned with higher severity care settings with appropriate referral mechanisms as well.
Diana
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Retail Clinics
Retail Clinics and chronic care
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